On 26th June, the world brand laboratory released 2014 the 10th China’s 500 most valuable brands in Beijing. Changhong brand value has already reached 101.69 billion RMB (about 16.28 billion dollars). Now Changhong has come into the Chinese brand hundred billion camp. The world brand laboratory and its independent evaluation committee view that Changhong launched CHiQ television, refrigerator and air conditioner since releasing the smart strategy last October. And the new idea, “make your imagination fly”, gives the brand more vitality.
CHiQ TV has been completed the full series product layout from 40-inch to 105-inch since it was released on January 18th. Currently CHiQ TV sales have exceeded 150,000 units.
CHiQ TV not only changed the morphology of smart TVs, but also completely subverted the traditional views on television. It made a major change which is more important for entire system, from product definition, technology development, software upgrades, marketing and so on. The relationship between users and Changhong has also been changed from the original transaction into a continuous interaction and services.
The new business model, “terminal + data + content + service”, is the secret hidden behind Changhong home internet. With CHiQ series terminal products released to market, the value of Changhong big data commercialization of the Internet, cloud computing, human-computer interaction, family information security will gradually break out.