Changhong and SERAPHIC Launch Blink-based Cloud TV in Europe

SERAPHIC’s Blink-based TV Browser Powers Changhong’s Cloud-delivered TV Portal

Berlin, Tuesday Sep 9th, 2014– Changhong, the world’s leading digital TV manufacturer, together with SERAPHIC Information Technology, a global software provider with its product portfolio including TV browser and multiscreen, jointly announce that all of the Changhong’s Connected TVs in Europe will be deployed with lightning Sraf™ TV browser, provided by SERAPHIC, that supports not only web browsing but also the cloud-delivered TV Portal that contains numerous applications offered by Netrange. The products are showcased at Booth 173, Hall 25 from IFA2014 in Berlin, Germany.

Europe plays an important role in Changhong’s global digital TV markets. For the sake of relatively high cognition and acceptance of high-quality digital TVs in Europe, Changhong has been committed to making Connected TVs of outstanding quality and high performance-price ratio. Accordingly, in order to fulfill the commitment above, Changhong has formed the close partnership with SERAPHIC, a company characterized by strong spirits of innovation and continuous focus on research and development (“R&D”) of new technologies and additionally has leveraged its solid technical know-how, extensive global distribution networks and competitive BOM costs.

The SERAPHIC solutionsprovided toChanghong connected TV product portfolio includes an open internet browser application and a Sraf TV Browser. TV Apps for European market are complex in the sense of various underlying technical specifications such as HbbTV/OIPF, CE-HTML, HTML5 and some proprietary protocols, and furthermore end consumers’ demands for abundant TV contents have been increasing, altogether making it a challenge to create and execute a TV Portal. As a global provider of the state-of-the-art browser technologies, SERAPHIC R&D has been aligned with the latest development of the digital TV-related standards in Europe and other regions, and has ready-to-go smart TV software solutions for those markets, effectively enabling manufacturers to accelerate the product development lifecycle of smart TVs and the internet-capable set-top boxes as well as to raise the bar for their competitors.

“Europe is a market with promising perspectives, but at the same time it is full of challenge, and primarily there are two facts behind: 1) the digital TV-related standards and the region-specific requirements vary between different European countries; 2) end consumers are expecting different types of contents. Yet the Sraf TV Browser, provided by SERAPHIC, very effectively hide the technical complexity for us so that we can focus on providing prominent display effects and advantageous user experience. Thanks to the perfectly complementary strengths from both parties, it becomes possible to build an excellent TV product with great customer satisfaction in a shorter timeframe. We firmly believe that Changhong’s connected TVs will gain the strong competitiveness in Europe, Latin America, CIS countries, the Middle East, etc.”, said the Spokesman of Changhong.

SERAPHIC’s Sraf™ TV Browser is a Blink-based, lightning fast and market-proven software solution which supports various TV standards including HbbTV, CE-HTML, YouTube TV v4, etc., and it has been ported to various TV and set-top box (STB) SoCs including MStar, Sigma Designs, Broadcom, Ali, Realtek, Hisilicon, etc. Based on Google’s most powerful browser engine Blink, SERAPHIC’s Sraf TV Browser has been quickly gaining momentum in the digital TV markets and will be soon widely deployed throughout Europe including the countries such as Germany, France and Italy.

“Changhong is a respectable client, who has been devoted to great product quality, continuous innovations and end-consumer focus; its widely-acknowledged second screen solution – CHiQ – is a good proof for that.” said Ye Wang, VP of Global Product Management at SERAPHIC. “We are much delighted to provide Changhong with our Blink-based new-generation TV Browser. With strong support to the mainstream TV-related standards in Europe and North America as well as with incomparable rendering speed and performance, Sraf TV Browser is able to exert its full strength to power the penetration of Changhong TV in the global markets. We do believe that the profound collaboration between two parties will bring the marvelous user experience to end consumers and bring forth the better products to global TV markets.”

Blink is a web browser rendering engine developed as part of the Chromium project by Google. It has been powering all browsers that use Chromium built from Google’s open source browser project. Blink has been forked from WebKit and has come with multi-process architecture and sandbox mechanism since April 2013.



SERAPHIC Information Technology (Shanghai) Co., Ltd. is dedicated to providing high-value-added software and turnkey solutions to all those TV-/Video-related terminal devices including Smart TVs, STBs, OTT boxes, game consoles, etc. SERAPHIC’s product offering includes TV Browser for HTML5, HbbTV, YouTube TV V4, TV Portal client and Open Internet as well as Blink-based multiscreen solutions. The company is located in Shanghai, China and targets at digital TV and consumer electronics markets in Europe, North America and Latin America. For more information about SERAPHIC, please visit or send an email to .


About Changhong

Established in 1958, Changhong has been developed as the largest TV production base in China, known as the “King of Color TV of China” and one of the most famous home appliance brands. With over 56 years’ development, Changhong has been shaped as a comprehensive multinational corporation integrated with R&D, production, sale and service for TV sets, air conditioners, refrigerators, IT, communication, network, digital products, chips, energy, commercial electronics, electronic products, home appliances and new flat panel display devices, etc.

Changhongis a large-scale consumer electronics enterprise integrated with the R&D, production and marketing of flat-panel TV (LED, PDP and OLED), with annual flat TV production capacity 20 million sets. Changhongestablished commercial centers in 10 countries such asFrance, Algeria, Ukraine, India, and Thailand etc. and 8 subsidiaries in USA, Australia, Indonesia, Czech, United Arab Emirates, Russia, Pakistan and Hong Kong. Products are sold in more than 110 countries and regions with sales network all over the world.Together with the strategy of promoting self-owned brand, Changhong has also jointly developed OEM/ODM business with many world famous brands.

In 2014, Changhong’s brand value hit USD 16.5 billion.More than 90,000 staff worldwide. By 2015, Changhong’srevenue will hit USD 23.62 billion.